I've watched too many sellers get burned. Overpriced listings that sat for months. Agents who disappeared after the contract was signed. Marketing that looked like it was made in 2008.

And I've seen buyers lose homes they loved—outbid, outmaneuvered, or just plain outworked by the other side.

That's not how this should work.

I came to real estate from a tech and systems background. When I looked at how most agents operated—gut feelings, recycled strategies, hope-based marketing—I thought: there has to be a better way.

So I built one. Every listing gets a dedicated marketing strategy. Every price is backed by 100+ data points. Every client gets someone who actually picks up the phone.

This isn't a job for me. It's personal. Because when you're trusting someone with the biggest financial decision of your life, "good enough" isn't good enough.