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95% of buyers start their search online. Your photos are your first showing. And most listing photos are terrible.
The Problem
Too many agents are still taking photos with their phones. Or using a "photographer" who charges $100 and shows up with a point-and-shoot. The photos are dark, the angles are wrong, and your beautiful home looks like a crime scene.
What Professional Photography Actually Costs
Good real estate photography: $200-400
Great photography with twilight shots: $400-600
Video walkthrough: Add $300-500
Drone footage: Add $150-250
On a $400,000 sale, that's 0.15% of your sale price. The ROI is insane.
What to Look For
Wide-angle lenses that show space without distortion. HDR processing for balanced lighting. Blue sky replacement (yes, it matters). Vertical shots for social media. And a photographer who actually stages each room before shooting.
If your agent balks at this expense, ask yourself what else they're cutting corners on.
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