It had already failed on the market once. We relisted it and closed it.
A Wesley Chapel townhome in Epperson carrying 288 cumulative days of listing history. We re-priced it, re-pitched it, and sold it.
Wesley Chapel · 3 bed / 2.5 bath townhome · Epperson
By the time this three-year-old Lennar townhome came to us, it had already been listed once and already failed. It carried the thing every seller dreads: a listing history that tells buyers something must be wrong with it.
Nothing was wrong with it. It was a nearly-new townhome in one of the most marketable communities in Pasco County. The market hadn't rejected the house. It rejected the price and the pitch.
What we did
- 1
We re-underwrote the price instead of inheriting it
The prior run had established a number the market had already said no to. We opened at $299,900, read the response honestly, and moved to $274,900 rather than defending a price out of stubbornness. It went under contract at $267,000, which is where the townhome actually lived. A stale listing doesn't need a louder marketing push. It needs an honest number and a reason to look again.
- 2
We sold the community, not the floor plan
There are a lot of 1,600 square foot Lennar townhomes in Pasco. There is one Crystal Lagoon. The listing led with Epperson and the lagoon lifestyle, then the granite, the island, the open plan. Buyers shopping Wesley Chapel townhomes choose the community first and the floor plan second, and the copy matched how they actually shop.
- 3
We ran a clean close with a title team we trust
The same title team has run multiple closings for us this year, and repeat vendors who know how you work are why deals with lender delays still close on time. Funded and done September 23.
How it ended
Sold at $267,000 after 106 days with us, against 288 cumulative days on the market.
This is the story for the seller whose listing already expired once and thinks the market rejected their house. It didn't. Your house didn't fail. The price and the pitch did.