A Real Story ☕
Seven listings couldn't sell it.
So we sold the vision.
The house didn't change. The story we told about it did. That is the part that travels to any home - condo, townhome, or acre.
23215 Jerome Rd · Land O' Lakes · 1.01 acres


When 23215 Jerome Rd came to us, it was rough. Really rough: peeling paint, a gutted interior, the kind of place most buyers walk away from, on just over an acre in Land O' Lakes. It had already been listed seven times over two years - four brokerages, two flat-fee platforms, one agent after another - and every one of them sold the same product: a fixer-upper on an acre. None of them sold it. 514 days proved the framing was the problem. The house was never the product. The acre was.
So we asked a different question: who is the buyer nobody is talking to? For this property the answer was someone who wanted the land. We partnered with G.J. Gardner Homes and built a real house-and-land package on the lot - the Lincoln 1371, from $634,000, with demolition, well and septic, permits and site prep all priced in - and the builder's sign went in the yard next to ours. Then we put it in front of the people who actually buy that: aerial video, search, AI search, and a Facebook campaign aimed at out-of-state and build-minded buyers, not a generic "just listed" post.
The buyer came straight from that campaign. Under contract in 40 days after two years of sitting, and closed cash six days later. Same house, same acre, same price range the whole time. The only thing that changed was who we were talking to and what we showed them.
7 listings
with us
cash close
“Ryan isn't a realtor who lists your property and forgets about it. He markets it through other channels and creates innovative strategies to sell.”
Mellissa Truckenbrod ★★★★★Seller · 23215 Jerome RdThe acre from the air
The film that ran with the campaign: the full 1.01 acres, the gate, and the buildable envelope.
Listing history from the MLS
Aug 2022 – Aug 2024
- BHHS Florida$275,00093
- BHHS Florida$275,000181
- Century 21 BE3$275,00038
- Century 21 BE3$235,00035
- Charles Rutenberg$275,0008
- Beycomeflat fee$275,000122
- Houwzerflat fee$275,00037
- Estate Vida Team$265,00040
Days on market · seven listings, four brokerages, two flat-fee platforms
If your home is nothing like this one
Good. Almost none of them are. The point of Jerome Rd was never demolition - that happened to be the right answer for one acre in Land O’ Lakes. The point is that a home that isn’t selling usually isn’t a bad home. It is a home being shown to the wrong buyer. A condo sells on the numbers and the building, not the lot. A townhome sells on the commute and the monthly. A dated house sells on what a $40k kitchen does to the comps. We work out which one yours is, then go find those people.
How we market a listing
- 1We find the buyer the last agent wasn't talking to
Every home has one. On Jerome Rd it was a build-minded buyer. On a condo it is the investor running the rent math, or the first-timer who has never been shown the HOA sheet in plain English. The answer is different every time - looking for it is not.
- 2We show what the listing photos can't
Magazine-grade photography on every listing, plus whatever else the home needs to be understood: aerial film, a floor plan, a rendering, a rent projection, a lifestyle angle on the building itself.
- 3Targeted digital ads to real buyers
We put the home in front of the exact people searching for it - not a generic 'coming soon' post.
- 4Pricing that creates urgency
We price to draw a crowd in the first weekend, when a listing has the most attention it will ever get.
- 5Relentless follow-through to close
We chase every showing, every offer, and every detail through the closing table.

The full acre buyers were being asked to imagine.
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